BabySteals Growth Chart
BabySteals has come a long way, baby! Three years ago we had just launched our second steal ever. The whole show was run by owners, Rett and Jana, and web designer, Emily M. All orders were shipped from the humble stores of Jana’s basement and our Facebook page and loving community of moms didn’t even exist.
With a little inspiration and a lot of passion for quality business, three years later we find ourselves with four websites run by Steal Network, a crew that ships thousands of orders per day, 38 employees, and a huge online community we couldn’t live without.
We’re standing up tall as we draw a three-year tick mark on the BabySteals growth chart. Here is a timeline of where we’ve been in the last three years.
April 28, 2008
BabySteals launch. Run by owners, Rett and Jana, and web designer Emily M.
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May 11, 2008
Launched our Facebook page
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January 6, 2009
2,500 Facebook fans
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April 2009
Moved into our first warehouse and boutique in Murray, Utah
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April 28, 2009
Our first birthday — 5,800 Facebook fans, 3 employees, 32,000 orders
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July 8, 2009
Launched ScrapbookSteals.com
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August 5, 2009
10,000 Facebook fans, 8 employees
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October 18, 2009
Launched KidSteals.com
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April 25, 2010
First Surprise Steal ever!
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April 28, 2010
Our second birthday — 44,272 Facebook fans, 17 employees, total 144,232 orders
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June 2010
Moved to Salt Lake City warehouse
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June 14, 2010
50,000 Facebook fans
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September 24, 2010
Launched two steals a day
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October 18, 2010
75,000 Facebook fans
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November 15, 2010
Launched KidCrawl.com
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February 21, 2011
100,000 Facebook fans
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April 28, 2011
Our third birthday — 123, 193 Facebook fans, 38 employees, 458,314 orders
We are truly humbled by the support, excitement and authenticity you bring to our site everyday. Without all of you amazing mamas, we wouldn’t be here or have been able to grow nearly so tall. A very big thank you to all our customers!
And in case you didn’t see it, here is a sweet surprise BabySteals moms from all over the U.S. and Canada put together for us. Thanks to Signing Time for the birthday music in this video.
View Comments to “BabySteals Growth Chart”
Julie Dzierzynski April 29th, 2011 at 8:12 pm - #34347
Happy Birthday again Babysteals.
That is such an impressive timeline. I can’t wait to see the numbers next year.
(Will there be a SS after you top 500k orders????)
Veonica April 29th, 2011 at 8:32 pm - #34348
I love the time line! I didn’t realize that I started using baby steals almost from the beginning! No facebook yet. And watching the video made we wish even more that I lived by the warehouse lol!!!
Sara April 30th, 2011 at 3:26 am - #34354
Wow. I am utterly impressed by your business growth. In three years? Genius.
Abbey Hadden Colbert April 30th, 2011 at 5:33 am - #34355
I made my first steal at birthday #1!! got 3 things, and been a happy stealer ever since.
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